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Web Design Coventry Experts
03333 448242
Web Design Coventry Experts

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Advanced SEO Techniques
BING ADS VERSUS GOOGLE ADWORDS– EIGHT BIG DIFFERENCES Many marketers of the search engines are well known with Bing/Yahoo Ads & Google Adwords as two most famous advertising platforms which are available nowadays. Both of these have so many benefits and they also permit tough reporting and targeting. But still, many marketers of the search...
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Improving the User Experience on Your E-Commerce Site UX & ecommerce User Experience (UX) – The most crucial part of a website design. There’re several reasons why. Very first one is its impression which the UX and website design gives to its visitor. Suppose somebody visits your online store or site and do not know...
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Is Search Engine Submission Essential? Its straightforward answer is not at all – the search engine submission is not quite essential. Nowadays, many search engines (that includes Google) actually crawl as well as index pages by just following different links. By using this logic, one inbound link from some already-indexed page would identify the page...
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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor...
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The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines...
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Incorporation of Company Branding and SEO SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and...
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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for...
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For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal...
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